FEYTH
STRATEGY, BRANDING, VISUAL DIRECTION AND PACKAGING
Feyth Clothing is a luxury fashion house, founded by Kefilwe Mabote. The vision for the brand is engineered around the principle of timeless everyday. With a signature approach of high end meets accessible, the framework was centred around this.
From a brand perspective, the approach was formulated around capturing the luxury across all touch points in a manner that is both archival and inspired.
