AVE.

BRANDING, VISUAL DIRECTION AND PACKAGING

Avenue is a conceptual identity study that brings form to function to create a skincare world that feels pure.

The brand expression was conceptualised around the philosophy of blending nature, art and science into a sensually immersive experience. The approach was frame worked to have each touch point feel as if of the earth itself.

The study became a layered approach to express the values powerfully, removing noise and installing a balance, nuance and claim simplicity