HOT KISS
STRATEGY, BRANDING, VISUAL DIRECTION AND PACKAGING
Hot kiss, bringing the sweetest heat.
A conceptual brand world intersecting big favour energy with beauty identity to reframe the narrative from food staple to object of desire, The brand expression uses distinctive silhouettes, still life photography and bold confidence to communicate intention.
The approach was developed as a industry disruptor to shift the category with an unconventional, beauty native framework.
