MOODY
STRATEGY, BRANDING, VISUAL DIRECTION AND PACKAGING
Moody, designed to travel with you.
Moody is conceptual brand world focused on a whimsical, immerse experience. The framework reimagines supplements as everyday companions, set in optimistic micro enviroments designed to position the product as gentle companions.
The approach was developed to be anti-clinical, engineered around storybook native imagination to bring forward emotional ties in a product made for continued delight.
