STUDIO ATLANTICA
STRATEGY, BRANDING, VISUAL DIRECTION AND PACKAGING
Studio Atlantica is a study of place through scent. The design system began with a vision to capture the essence of the Cape Peninsula to become a fully immersed experience. The philosophy was the framework upon which the branding and packaging was built. Each aspect engineered to not reflect its inspiration, but embody it.
The approach created a brand environment that was not simple, but layered in presence as it tells a story through all touch points.
